Question 1

When an observer enters a store and pretends to be interested in a particular product or service, but is actually evaluating the shop assistant's performance, the observer is known as a _______ _______.

Accepted Answer

The answer of When an observer enters a store and...

Question 2

The time it takes a subject to make a choice between two alternatives is known as ________ _______.

Accepted Answer

The answer of The time it takes a subject to...

Question 3

Which of the following is not a limitation of human observation?

Accepted Answer

A)   Limited amounts of data can be recorded
B)   Observer's writing speed
C)   Ability to observe unpredictable situations and behaviours
D)   Observer may record events subjectivelyE) All of the above
F) None of the above

Question 4

Observation studies are free from response biases relating to social desirability.

Accepted Answer

A) True 
 B)False

Question 5

Surveys record ___-________ behaviour whilst observations record ______ behaviour.

Accepted Answer

self; repo...

Question 6

Which of the following statements is true?

Accepted Answer

A)   Observation research is not subject to validity and reliability controls.
B)   Only interesting curiosities should be recorded during observation,
C)   Observation research can provide an explanation of why a behaviour occurred.
D)   Observing behaviour patterns over a period of time can be costly and difficult.E) B) and D)
F) A) and B)

Question 7

The most common mechanism for developing new ideas in innovative companies is:

Accepted Answer

A)   social media monitoring.
B)   direct observation.
C)   traditional market research.
D)   projective techniques.E) All of the above
F) A) and C)

Question 8

Response latency:

Accepted Answer

A)   is related to the concept of psychological distance between alternatives, as measured by the decision time taken to make a choice between the alternatives.
B)   refers to latent error existing in mechanical observation techniques.
C)   is a computer-based statistical procedure based on a latency matrix.
D)   is a measure of the observer's reaction time in recording the occurred behaviour.E) A) and D)
F) None of the above

Question 9

A key limitation of observation is that it can only be used to observe physical behaviour.

Accepted Answer

A) True 
 B)False

Question 10

In marketing research, observation is the random process of recording the behavioural patterns of people, objects and occurrences as they are witnessed.

Accepted Answer

A) True 
 B)False

Question 11

Observations can be a tool for scientific inquiry when there are checks or controls on validity and reliability.

Accepted Answer

A) True 
 B)False

Question 12

The mechanical device that measures involuntary changes in the electrical resistance of the skin is called a(n) __________________.

Accepted Answer

The answer of The mechanical device that measures involuntary changes...

Question 13

Woolworths is planning to redesign the store layout of their supermarkets to maximise customer flow and the exposure of impulse goods. Which of the following research methods would be most useful to help Woolworths gather the data required for decision-making?

Accepted Answer

A)   Experiment
B)   Survey
C)   Observation
D)   Depth interviewE) A) and B)
F) B) and D)

Question 14

The systematic process of recording the behaviours of people as they occur is called ___________.

Accepted Answer

The answer of The systematic process of recording the behaviours...

Question 15

When measuring internet activity, the metric commonly used to evaluate co-marketing pattern partners is known as ______.

Accepted Answer

The answer of When measuring internet activity, the metric commonly...

Question 16

When an airline passenger (who is really a researcher)  complains loudly about his meal so that he can note the behaviour of the flight attendant, it is an example of which type of observation?

Accepted Answer

A)   Content analysis
B)   Indirect
C)   Contrived
D)   Response latencyE) None of the above
F) A) and B)

Question 17

Observing the interactions between airline travellers while they wait in a check-in line at an airport is an example of which type of observation?

Accepted Answer

A)   Temporal patterns
B)   Expressive behaviour
C)   Physical action
D)   Spatial relationsE) None of the above
F) A) and C)

Question 18

When the presence of an observer is unknown to the subject, it is called ______ observation.

Accepted Answer

The answer of When the presence of an observer is...

Question 19

A distortion of measurement resulting from the cognitive behaviour or actions of the witnessing observer is called contrived bias.

Accepted Answer

A) True 
 B)False

Question 20

Observation research can provide researchers with an explanation of why certain behaviours occurred.

Accepted Answer

A) True 
 B)False

Exam 6: Observation

Which of the following is not a limitation of human observation?

Correct AnswerverifiedShow Answer

When measuring internet activity, the metric commonly used to evaluate co-marketing pattern partners is known as ______.

Correct AnswerverifiedShow Answer

When the presence of an observer is unknown to the subject, it is called ______ observation.

Correct AnswerverifiedShow Answer

The most common mechanism for developing new ideas in innovative companies is:

Correct AnswerverifiedShow Answer

A distortion of measurement resulting from the cognitive behaviour or actions of the witnessing observer is called contrived bias.

Correct AnswerverifiedShow Answer

Surveys record ___-________ behaviour whilst observations record ______ behaviour.

Correct Answerverifiedself; repo...View AnswerShow Answer

The time it takes a subject to make a choice between two alternatives is known as ________ _______.

Correct AnswerverifiedShow Answer

Response latency:

Correct AnswerverifiedShow Answer

Observation research can provide researchers with an explanation of why certain behaviours occurred.

Correct AnswerverifiedShow Answer

The mechanical device that measures involuntary changes in the electrical resistance of the skin is called a(n) __________________.

Correct AnswerverifiedShow Answer

Observing the interactions between airline travellers while they wait in a check-in line at an airport is an example of which type of observation?

Correct AnswerverifiedShow Answer

Observation studies are free from response biases relating to social desirability.

Correct AnswerverifiedShow Answer

Which of the following statements is true?

Correct AnswerverifiedShow Answer

Woolworths is planning to redesign the store layout of their supermarkets to maximise customer flow and the exposure of impulse goods. Which of the following research methods would be most useful to help Woolworths gather the data required for decision-making?

Correct AnswerverifiedShow Answer

Observations can be a tool for scientific inquiry when there are checks or controls on validity and reliability.

Correct AnswerverifiedShow Answer

When an airline passenger (who is really a researcher) complains loudly about his meal so that he can note the behaviour of the flight attendant, it is an example of which type of observation?

Correct AnswerverifiedShow Answer

A key limitation of observation is that it can only be used to observe physical behaviour.

Correct AnswerverifiedShow Answer

In marketing research, observation is the random process of recording the behavioural patterns of people, objects and occurrences as they are witnessed.

Correct AnswerverifiedShow Answer

When an observer enters a store and pretends to be interested in a particular product or service, but is actually evaluating the shop assistant's performance, the observer is known as a _______ _______.

Correct AnswerverifiedShow Answer

The systematic process of recording the behaviours of people as they occur is called ___________.

Correct AnswerverifiedShow Answer

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Surveys record _- behaviour whilst observations record behaviour.

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self; repo...
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The time it takes a subject to make a choice between two alternatives is known as __ _.

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When an observer enters a store and pretends to be interested in a particular product or service, but is actually evaluating the shop assistant's performance, the observer is known as a _ _.

Correct Answer
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Correct Answer
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